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Joni Tufted Tribal Area Rug - 8' x 10'

$825.00 $660.00
(You save $165.00)

Product Description

Bring texture, softness, and sophistication into your home with this classic, hand-woven black and white rug. Reminiscent of vintage Moroccan rugs, the flatweave diamond pattern achieves an especially rich feel underfoot with a raised tribal motif in plush ivory shag. If you want floor protection that’s neutral but not boring, this is the perfect rug for a living room, bedroom, or nursery in need of a style update. This rug’s sustainably harvested fibers were expertly woven by an artisan on a handloom, giving it an authentic, hand-crafted quality you can feel as soon as your hands (and feet) touch it.


  • Enjoy the hand-made look and feel of this rug, which was woven on a hand loom by skilled weavers using traditional techniques.
  • This rug is GoodWeave-certified, which means you’re not only making the world more beautiful by buying an artisanal product — you’re making the world better by helping to end child labor and supporting fair working conditions.
  • Jute fibers have anti-static, insulating, and moisture-regulating properties to make your room naturally more comfortable.
  • Our wool is undyed and unbleached which promotes a healthy home and is better for the environment.
  • It is normal for natural fiber rugs to “sprout.” What may seem to be a pulled thread is really just a yarn whose fibers have sprouted. This is not a defect but an inherent quality of certain natural fiber rugs. Simply clip the sprout that has popped up with a sharp scissors.


Colors: White, Black
Material: 30% jute, 30% viscose, 30% wool, 10% nylon
Construction: Handloom woven
Backing: Cotton
Floor Protection: Rug Pad Recommended
Country of Origin: India

Care Instructions

Vacuum regularly with suction only--a beater brush is not recommended
Blot liquid spills immediately by pressing a clean, undyed cloth into the spill to absorb as much as possible. You may spot-clean using a solution of mild dish soap and water but test the solution in a small, inconspicuous area of the rug to be sure there is no discoloration.
If you get a solid (e.g. chocolate bar, melted cheese) on the rug use the dull edge of a knife to scrape the solid up as much of possible and then follow instructions above for liquid spills.

Keywords: area rug, handmade, rustic, modern, retro, global, bohemian, natural, tribal, patterned, plush, traditional, denim, durable, high traffic, dining room, bedroom, living room, office, soft, recycled

Product Reviews

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  1. Perfect Area Rug, Wonderful Customer Service 5 Star Review

    Posted by on Mar 10th 2019

    I found this rug online for less than my local shop and less than any other online retailer. For less than $10, it was delivered from NY to CA faster than standard, arriving in about a week. I rolled it out to find that it was free of dust and completely odorless (not to be taken for granted when ordering rugs in many cases!)
    I called to ask a question and had a pleasant conversation with two reps who could not have been more professional or pleasant. What a throwback to quality US companies :) Thanks a bunch, Guys!

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